The study with 2,000 adults in the Kingdom additionally revealed that 68% of respondents also listen to new music during recovery from illness
A new research by Deezer, the global music streaming service, found that music enhances people’s emotional well-being, as over 85% of adults in Saudi listen to music when feeling tense or nervous.
Deezer reached out to 2,000 adults in Saudi Arabia to identify big life moments that inspire discovery of new tunes. The study found that 68% of respondents believe that music helps them during recovery from illness, with 21% relying on new music to assist during recuperation.
Whether happy or sad, “moods” are a good indicator of new music discovery. 76% of respondents have turned to ‘mood’ playlists to match their emotional state, with more than 30% looking to relax, 18% when feeling stressed, 18% of those experiencing bliss and 36% when feeling depressed.
New positive changes can also motivate music discovery, with 35% turn to music when starting a new job. Adventure also sparks the need to seek out new music, 34% seek out new music when traveling or exploring the world, while 35% use new music to help them find a new hobby.
Aurélien Hérault, Chief Research and Data Officer at Deezer, said: “Music is part of us and the soundtrack to our lives is always evolving. It’s fascinating to see from our research how music discovery is closely linked to important phases and events in people’s lives. I’m proud to say that with 56 million tracks available on demand, Deezer is ready to be the music companion that people need, bringing the music no matter what life moments await.”
Deezer has also reached out to 8,000 adults across five countries, including Egypt, Brazil, Germany, France and the USA to identify big life moments that inspire discovery of new tunes. Interestingly, the moments in our lives when we turn to music vary country by country, as 70% of Brazilians found comfort in discovering new music after a break-up. Brazilians and Egyptians are also the most likely to pretend to have heard a song or artist on a first date (29% and 29% respectively) while the French tend to keep it real, with only 18% exaggerating their musical knowledge. Germans are most inclined to turn to new music to
help with recovery during times of illness or sadness, (68%) but are least likely to use mood generated playlists to discover new music (50%).
Listeners can discover more than 56 million tracks on Deezer to play when life demands it . To find out more, visit www.deezer.com.